Founded by Arthur Coppens & Gill Princen
IF HI is more than just a record label. We want to help artists where needed most, support them with our creative skills and valuable knowledge of the music industry. Where a major label might set a budget, we offer our own skills and network. We come up with new musical directions, actively help in the production process of tracks and look for the right people to finish the music. This is mainly Gill’s focus.
Next to that, we believe that amazing music is not enough. To be an exceptional artist that stands out from the crowd, you need the right visual identity. This is Arthur’s main occupation. Together with the artist, we establish the right vision and visual branding to tell the musician’s story. This is where we stand out. The two of us form a team of expertise that’s in immediate contact with the artist. We personally invest all our time, skill, creativity and passion into supporting talent in which we believe.